• Hospitality Marketing Summit on the Road 2016 is proud to present some of the best education in the Innkeeping Industry and beyond.
  • Please find below a sampling of our speakers, experts in Web marketing & technology.
  • This alphabetical list is subject to change and grow!

Aaron WeicheAaron Weiche (CMO, GetFiveStars.com)

Aaron Weiche is the CMO for GetFiveStars.com, a customer feedback and online review platform. Aaron is a digital marketing veteran of over 17 years growing agencies small and large in executive and partner roles. Building websites since 1998 and a search marketer since 2004, Aaron has built and optimized well over 300 websites from small to enterprise levels. He helped found the MnSearch Association, is a faculty partner at Local University, Google Analytics Certified, and speaks nationally on search marketing, web design and mobile.

  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show

Annie BuckAnnie Buck
(Manager of Education, Acorn Internet Services, Inc.)

Annie has been with Acorn IS since 2008. During her time with Acorn, she has grown from helping innkeepers through the pre-development of their new websites to specializing in Local ranking best practices, Social Media and all kinds of other Internet placement tasks. Annie enjoys teaching innkeepers how to utilize all kinds of Internet products through our Acorn University, Club 60 and other instructional webinars. She loves living in Colorado with her husband, 2 kids, 2 dogs and 3 cats.

  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show

Ashley Castle and Ryan Pittman

Ashley is a Travel & Lifestyle writer, blogger, photographer and videographer/host, focusing on adventure, luxury, and experiential travel, with an emphasis on eco-travel and sustainability.  With a degree in Tourism Sciences and 10+ years of experience in sales & marketing, entrepreneurship, and social media marketing, Ashley produces content on Travel With Castle (www.travelwithcastle.com), AFAR.com as an AFAR Ambassador, Trip Films, and has a strong presence on various social media channels.  Ryan is a photographer/videographer and professional pilot with 20+ years of foreign travel experience.  He has journeyed to over 85 countries and 7 territories.  Ryan’s widespread travels have earned him an expertise in the luxury and adventure travel experience.  Ashley & Ryan have combined their skills and passions to help you market your brand or destination and tell your story.  Specialties:  writing, editing, photography, videography and production, hosting, consulting, social media marketing, public relations, sales brand development, team building, communication, and public speaking.

  • Speaker At:  2016 AIHP Knowledge Sharing Summit and Marketplace

Heather TurnerHeather Turner
(Forfeng Designs)

Heather Turner a.k.a. Forfeng is a graduate of the Culinary Institute of America and has spent more than 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America,” Chef Yves Labbe at 4-Star acclaimed restaurant, Le Cheval D’or, and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod. In 2003 she started her own business, which combines hospitality consulting with marketing for a variety of businesses. She writes a hospitality blog at https://chefforfeng.wordpress.com and is a member of Toastmasters International as well as being a keynote and educational speaker at associations and conferences around the United States.

Forfeng Designs specializes in training, set-up, and hands-on business social media plans for businesses with ongoing background support and training available as needed.


  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show

Lisa KolbLisa Kolb
(President and Co-Founder, Acorn Internet Services, Inc.)

Lisa and her husband Mark opened, owned and operated their own bed and breakfast in Colorado Springs for 9 years, and during that time, Acorn Internet Services, Inc. was born.  Unable to find an affordable quality solution for their own Web marketing needs, they decided to use their Computer Science degrees and hands-on experience to design, market and put their inn on the map.   In March of 2002, Mark and Lisa formed Acorn Internet Services, Inc. to help other innkeepers do the exact same thing.  Their mission is to educate the Innkeeping industry one innkeeper at a time!


  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show (and) 2016 AIHP Knowledge Sharing Summit and Marketplace

Liz HamiltonLiz Hamilton
(Director of Design, White Stone Marketing)

An 18 year veteran in the industry, and remembering a time without cell phones, the internet or email Liz Hamilton started out in 1997 at BedandBreakfast.com, explaining to innkeepers what this thing called the Internet was. As the company grew she became the Director of Support and spent many hours on the road speaking and representing the company at various trade shows and conferences around the country with Eric Goldryer.

In 2003 she started her own consulting business and worked with a number of companies in our industry including Blizzard Internet Marketing and RezStream.

Since 2011 she has been the Director of Design at White Stone Marketing working closely with an exclusive group of boutique inn and bed and breakfast clients to improve their website designs.

  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show

Marie Lanier
Marie Lanier (Founder and CEO)

Marie has been called “inspirational,” and described as “energetic, tenacious and never gives up” in the bed and breakfast industry. Marie and her family specialize in the promotion of bed and breakfast properties around the world, from forward thinking programs to SELL MORE rooms, to marketing initiatives and business plans to increase the overall success and joy of a B&B business. Marie and the Lanier Family are undeniably America’s most recognized experts on bed and breakfasts. Marie’s non-for-profit leadership activities extend to President for Toastmasters as a certified Advanced Speaker, Board member for the General Federated Women’s Club, and Spanish speaking Micro-Business Lender for families in 3rd world countries. Marie’s undergraduate education in hospitality management, and honors MBA, ensure a high level of expertise and the implementation of current best practices, all grounded in a lifetime of experience serving the B&B industry.

  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show (and) 2016 AIHP Knowledge Sharing Summit and Marketplace

Mary White, BnBFinderMary White
(Founder and CEO, BnBFinder.com)

Mary White is considered one of the leading, authoritative voices on bed and breakfasts and a go-to resource for the bed and breakfast industry. She began her career in the financial sector as a securities broker before leaving her position in 1998 to embark on a new venture in Internet publishing. Focusing on bed and breakfasts, a personal passion of hers, Mary wanted to offer consumers a simple way to access information in an easy-to-use format while raising the profile of B&Bs and inns. She launched BnBFinder.com, one of the world’s most comprehensive, independently-owned bed and breakfast directories. It was the first of its kind to offer RSS Feeds, a blog, downloadable content for handheld devices, guest reviews and a mobile-optimized site. In 2009, Mary authored “Running a Bed and Breakfast For Dummies,” hailed as the ultimate guide for aspiring innkeepers. She has been a regular contributor to the Huffington Post, Martha Stewart Radio, Inns Magazine, Louisiana Road Trips and Examiner.com and has appeared in numerous articles relating to B&Bs, travel, small business and entrepreneurism.

Mary holds a Bachelor of Arts from the University of Hartford and a Master of Business Administration from Pace University. She lives in New York City and is a proud mother of two.


  • Speaker At:  2016 AIHP Knowledge Sharing Summit and Marketplace

Scott Crumpton, White Stone Marketing LLC

Scott Crumpton (White Stone Marketing)

In 1994, Allison and Scott Crumpton launched Moriah Mountain Internet Marketing, the first Internet marketing firm solely dedicated to the Bed and Breakfast industry.

Allison and Scott’s proclivity for progression and desire for excellence led them to launch White Stone Marketing in 2003, a company focused on high-end Web design, exclusive representation and proactive marketing for boutique luxury inns.


  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show (and) 2016 AIHP Knowledge Sharing Summit and Marketplace

Trent BlizzardTrent Blizzard (BlizzardPress)

Trent is the President Founder of BlizzardPress. Trent began designing and optimizing lodging websites in 1997. His primary expertise is SEO with a specialized focus toward Social Media Optimization, WordPress, Google Vertical Search, Blogging, and Analytics.

Before the Internet, Trent taught math and history at a Catholic high school and claims the honor of being one of the most losingest coaches in the school’s history – in 3 sports, no less! Thanks goodness the Internet came along!

Outside of the office, he is the father to two children and enjoys mushroom hunting, soap making and copious amounts of coffee.

Trent empowers the members of his audiences by presenting useful material they can easily integrate into their own Internet marketing endeavors.

  • Speaker At: 2016 PAII Innkeeping Conference and Trade Show

Vikram SinghVikram Singh, CEO Evision Worldwide

Vikram is an expert in hotel-specific technology and online services, with a strong focus on booking engines, search engine marketing, and online distribution strategy. Vikram provides high-level consulting services, including portfolio-wide audits and asset turnaround strategies, to real estate investment funds and property management groups such as Starwood Capital, MSD Capital, and Highgate Holdings. His strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade. A thought leader in the hotel/tech and revenue management  realm, Vikram is a frequently requested speaker at industry conferences worldwide. Former hosts include the US Department of Commerce, Travel Distribution World Asia, Arabian Travel Market, and HSMAI. He has been featured in the American Express/American Hotel & Lodging Association Educational Series for several years. He is a perennial favorite of audience members everywhere because he emphasizes action-oriented strategies – and he is never boring. Vikram writes the popular hotel and travel marketing strategy blog: www.wordsofvikram.com. 

  • Keynote Speaker At: 2016 PAII Innkeeping Conference and Trade Show (and) 2016 AIHP Knowledge Sharing Summit and Marketplace

Will Scott
Will Scott  (Search Influence)

Will has been helping small businesses get online since 1994 – that’s right, 1994 – before most people even knew there was an Internet. At YPsolutions, now Local Matters Inc., Will was responsible for creating systems which enabled the production of thousands of online phone directories. Now at Search Influence, Will leads a team of nearly 50 dedicated professionals who believe that the Internet, Search Engine Marketing, Search Engine Optimization and Social Media need to become accessible to small business for their success.

  • Speaker At:  2016 AIHP Knowledge Sharing Summit and Marketplace