HMS will have a large role in the AIHP Knowledge Sharing Summit and Marketplace. We will be producing a Track with excellent speakers, all meant to increase your bottom line! We have tracks within a track, too – The Technology Track, meant for DYIer innkeepers who want to know how to manage their online presence themselves, as well as The Executive Track, a high-level overview for owner and managers with staff.
The HMS Track takes place on Tuesday, April 5th, starting with the Keynote address by Vikram Singh, an leader in hotel-specific technology and online services with an engaging speaking style. Vikram will cover the topic: Bed And Breakfast – The Battle for Hospitality, Distribution and Profits, with the aim to “get beyond buzzwords and take control of your revenue and profitability”.
A very exciting session for intrepid innkeepers with thick skins is live website reviews! Our experts will review your site for both guest appeal and Google readiness. This is an opportunity to have the best in the business give you a live consultation!
Our speakers for both tracks include:
Lisa Kolb, well known as a great teacher who can make hard concepts like internet placement easy for even the novice innkeeper to understand, Lisa is President and Co-Founder of Acorn Internet Services and founding partner of HMS.
Scott Crumpton, an electrifying speaker who will challenge his audience to rise to the best of their abilities in inn management, Scott is the Founder and Chief Executive Officer of White Stone Marketing and founding partner of HMS.
Marie Lanier, an inspirational speaker who will be talking about a topic on everyone’s mind this year – “Everything You Need to Know About the OTA’s and More….”. Marie is the Founder and CEO of Lanier Publishing.
Mary White, one of the pioneers in B&B marketing, will cover how to make the most of media exposure. Mary is the Founder and CEO of BnBFinder.com and the author of the best-seller Running a Bed and Breakfast For Dummies.
We also are looking forward to hearing from Ashley Castle of Travel With Castle, a travel and lifestyle blog and Will Scott of LocalU, a leader in Local Search Marketing since 1994. Make sure to take time in your busy conference schedule to catch the HMS Track!